Volkswagen Group’s Cupra model will enter the U.S. by the tip of the last decade, beginning with a pair of electrical SUVs.
The knowledge was revealed on Thursday by Cupra CEO Wayne Griffiths throughout a presentation for the corporate’s 2023 monetary outcomes.
Cupra began out life as a efficiency sub-brand of VW Group’s Spanish model SEAT, however in 2018 was repostioned as a standalone model providing a spread of sporty, emotional automobiles with hanging design.
Extra just lately, it has been including electrical automobiles to its lineup, and even established its personal group within the Excessive E electrical off-road racing collection.
2021 Cupra Formentor
Cupra primarily operates in Europe however has already expanded to some worldwide markets, together with Mexico and different Latin American international locations. For the U.S. launch, Cupra will initially function in choose states on the East and West Coasts, and alongside the Solar Belt.
Griffiths confirmed at the least two fashions, each of them EVs. One will likely be an electrical model of the Formentor, a compact crossover that is associated to the Volkswagen Tiguan. The electrical Formentor will doubtless be primarily based on a next-generation design as the present Formentor, which was Cupra’s first standalone mannequin, is already 4 years outdated. The opposite mannequin confirmed by Griffiths was a bigger SUV that will likely be in-built North America.
He mentioned Cupra automobiles will likely be supplied within the U.S. by way of a “new distribution mannequin.” This might check with a subscription mannequin or probably direct gross sales that skip franchised dealerships.
Cupra final yr delivered 230,739 automobiles. That was a brand new report for the fledgling model and up 50.9% on the earlier yr’s consequence.
