Aston Martin on Friday called Adrian Trademark as its brand-new chief executive officer.
Trademark is presently chief executive officer of Bentley and will certainly begin the brand-new setting at Aston Martin no behind Oct. 1. Bentley claimed in its very own declaration that it will certainly call a follower for Trademark eventually.
Aston Martin’s existing chief executive officer is Amedeo Felisa, a Ferrari professional that held the chief executive officer duty at Maranello at one factor. He was employed in 2022 to change previous AMG chief executive officer Tobias Moers, that handled the chief executive officer duty at Aston Martin in 2020 throughout the elevation of the pandemic.
Moers stopped working to transform Aston Martin’s losses around and numerous Aston Martin professionals left throughout his period. Felisa, that is 78, was tempted out of retired life by Aston Martin Chairman Lawrence Walk to run the firm while its brand-new generation of cars were established. Felisa likewise looked after Aston Martin’s modern technology tie-up with Lucid introduced in 2014.
Adrian Trademark
Like Felisa, Trademark is a vehicle professional, with board experience in the U.K., the United State, and Asia. From 1999 to 2005, he was head of sales for Bentley. He after that signed up with JLR, where he directed Jaguar, prior to going back to Bentley in 2018 to function as chief executive officer.
Most Importantly for Aston Martin, which is still bleeding money, his history remains in sales. He likewise looked after the advancement so far of Bentley’s future electrical profile, the initial participant of which schedules in late 2026. Likewise, Aston Martin is preparing to release EVs, the initial of which is likewise due in 2026.
Felisa will certainly stay in his message as Aston Martin chief executive officer till Trademark takes control of the reins, and will certainly look after the launch of the DBS follower later on this year, Aston Martin claimed. The brand-new vehicle, whose launch adheres to the current launches of the brand-new DB12 and Vantage, has actually been seen screening and might wind up revitalizing the Vanquish nameplate.
